How to Make a Wordmark Font
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How to make a wordmark font

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Viola Hill Studio | custom brand and web design How many logos/variations should your brand include? Short answer: it depends on your goals. Long answer: your entire brand identity should not be created lightly. There’s a lot of strategy and planning that needs to go into it in order for it to actually be successful for you and your business. When someone reaches out to me and asks how many logos they’ll get, there is no (and should be no) definitive answer. For example, I knew this southwestern inspired candle brand would need a lot more typographic lockups/brand marks for her packaging design. I focused on a lot of logo variations with different proportions, sizing, and wording so that she’s equipped with everything she needs to build out the style and vibe of her candle brand. S
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